VP Sales & Marketing (Private Label)
Details: .
Position Summary:
The VP Sales & Marketing oversees and directs the activities and staff involved in the sales, marketing, and operations of Coastal Wine Brands. The VP Sales & Marketing (Private Label) is accountable for CWB’s Business Planning, Sales Operations, Brand Strategy and Marketing plans in conjunction with the VP/General Manager. Focusing on Private Label, Contract Manufacturing and owned brand development, this position is responsible for directing strategy and product lifecycle for all brands and products in the CWB portfolio. Directs development and executes marketing plans that enable CWB Sales, trade partners, and customers to meet distribution and depletion objectives. Works closely with Strategic Insights, Finance, Operations, and Winemaking to implement plans that meet CWB annual and long-term financial goals.
VP Responsibilities – Essential Duties:
- Understands, communicates, and shares Company vision throughout division/organization and provide cross-functional perspective, direction, and support
- Provides leadership and personal support; coaches, guides, nurtures and develops the right people
- Drives Company focus, manages culture, encourages strong work ethic, and fosters an environment of trust and respect
- Develops group and individual performance plans in alignment with Company goals and objectives; communicates clearly defined individual and group objectives; maintains level of productivity in unit
- Trains employees to do their job; sets standards for work performance
- Monitors performance and provides feedback to direct reports through formal and informal performance feedback; regularly communicates with staff to achieve mutual understanding and desired results
- Recognizes and addresses performance strengths and limitations of subordinates
- Manages employee attendance to ensure compliance with Company standards; approve/monitor overtime
- Communicates and supports Company policies and decisions in a positive manner
- Develops staffing needs, selects new employees, makes recommendations in job evaluation and compensation, recommends termination actions
- Conducts team meetings with department employees; includes monthly safety topic
- Handles employee issues, concerns, and complaints in an objective and confidential manner
- Provides employees with a safe, comfortable, and rewarding work environment
- Prepares and monitors department budget within company polices & approved budgeting guidelines
Duties/Essential Job Functions:
Marketing- Manage Sales and Marketing Team
- Promote cooperation between Coastal Wine Brands and the National Division
- Directs all aspects of the marketing mix including product life cycle, positioning, pricing, packaging, POS development, promotion, trade communication, and consumer advertising
- Analyzes product, customer, and market dynamics, and develops opportunities to ensure long-term strategic brand growth and development
- Directs development of portfolio budgets that effectively and efficiently execute key brand strategies, and manages spend within budget
- Monitors and measures execution against the annual brand plans and course correct as appropriate
- Consults with Finance to include system wide pricing, price promotion, price/volume/mix analysis, variance to plan analysis including in-depth understanding of corporate finance issues impacting balance sheet metrics
- Directs the operation of the New Products process, on time delivery of projects and status communication to all stakeholders
- Manages and is held accountable for bottom line P&L delivery; shipments, depletions, and profit by selling channel and customer
Strategic Planning
- Collaborates with VP/GM to define overall business strategy, providing substantial contribution to company strategy
- Collaborates with HR Representative to develop high performing team; includes core functions such as staffing strategies, recruiting, performance management, career development, coaching, training and employee relations
- Collaborates with Senior Vice President to draft three (3) year plan
- Financial modeling, plan forecasting, and development
Business Development - BEST IN CLASS Private Label Company Structure
- Develop a Best in Class Private Label company structure that addresses all the needs of the major chain retailers for Private Label wines
- Construct a Data Analysis format with detailed customer PL brand information to build compelling rationale to support the introduction of new PL brand concepts
- Build a portfolio of Best in Class designs utilizing both internal and external designers
- Challenge the internal team to develop cutting edge and compelling new packaging
- Directs strategic and annual brand planning cycle, developing and documenting annual business plans that are achievable and realistic
- Directs ongoing internal S&OP process, including forecasting and GAP analysis for Private Label, Contract Manufacturing and Owned Brand
- Leads the analysis and development of insight from winery sales & distributor depletion data for distribution to the sales and marketing team
- Measures and manages overall Customer Satisfaction working closely with the winery production, winemaking, logistics, and compliance departments to ensure timely delivery of products and programs
- Collaborates with VP/General Manager and Finance Director to manage distributor pricing grids and the pricing function for existing brands and new products
Operations
- Establish and implement short and long range departmental goals, objectives, policies, and operating procedures
Contract Manufacturing
- Leads the Contract Manufacturing business, setting and achieving sales goals while remaining within established budget; makes decisions that enhance the organization’s financial position; uses financial and quantitative information effectively to manage P&L statements, forecasting, pricing, and deal structures
- Identifies critical, high payoff strategies, continually evolving profitable business model for prevailing market conditions and dynamics
- Leads annual contract evaluation, renewing or exiting where appropriate
- Cultivates and maintains effective business relationships with executive decision makers
Equipment and Materials Utilized:
Type: Laptop, Printer, Phone, Cell Phone, General Office Equipment
Position Requirements:
Education:
Bachelor’s degree in Business, with an emphasis in Sales or Marketing or equivalent business experience; MBA is a plus
Experience:
Minimum of ten years sales and marketing leadership experience in $100mm plus revenue business with appropriate reports
Established record in developing and building aggressive and competent sales and marketing organizations, meeting and exceeding business goals within established budgets, and collaborating on successful business plans and strategies
Knowledge:
- High level of financial and business acumen; develop P&L statements, budgeting, forecasting, pricing, and deal structures
- Strong analytical, problem-solving, creative, and organizational skills, demonstrated by the ability to make timely and sound decisions
- Ability to understand and apply market intelligence to commercial strategy; read, evaluate and deliver insight from sales and marketing reports and trends
- Excellent communication, planning, and organizational skills with strong management background
- Seasoned leadership in all aspects of the marketing mix including pricing, promotion, packaging, products, channel, consumer, creative, as well as competitive analysis and consumer response
- High energy with an entrepreneurial drive to succeed
- Executive presence to influence senior decision-makers
- Impeccable written, verbal, and large group presentation skills
- Attention to detail, ability to multi-task, and takes initiative
- Advanced computer skills including MS Excel, PowerPoint, and Word
“Management retains the discretion to add to or change the duties of the position at any time.”
Delicato offers its employees a very generous and comprehensive benefits package. The core health insurance components include medical, dental and vision, where Delicato covers nearly the entire cost for employees and a large percentage for dependents. Additional health benefits include life, disability and flexible spending accounts. Other benefits include 401(k) with generous company match, discretionary profit sharing, paid time off (PTO), paid holidays, wine & merchandise discounts, tuition reimbursement, gym discounts & many more.EOE
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